Schedule - Stream A

8:00am - 8:45am

CONTINENTAL BREAKFAST
Grab your badge and fuel up on caffeine and breakfast preparing for a day of inspiration and knowledge sharing.

8:45am - 9:00am

OPENING REMARKS
Overview of the day, discussion of the game plan and introduction of mediators for each stream.

9:00am - 9:45am

ALIGNING CORPORATE BRAND AND EMPLOYER BRAND (F)
Nathalie Houde
Vice-President Branding, Cossette

The Employer brand is a hot topic nowadays. But what does it really encompass and what are the steps to take to leverage it? Your overall branding, your values and mission will all infl­uence your employer branding campaign, but what gap do you need to fill to attract the right candidates? What are the keys to effectively align the employer brand efforts to the corporate brand?

Nathalie Houde, Vice President, Branding and her Cossette team, have extensive experience carving out employer branding campaigns for such companies as Rio Tinto, Resolute Forest Products and Loto-Québec, among others. Her presentation will be based on real-life case studies to take you through a comprehensive employer branding process. You will walk away with tangible tools to help you stand out and attract the right talent in a crowded marketplace.

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9:45am - 10:30am

AUTHENTIC STORYTELLING TO ENGAGE & CONNECT (E)
Fiona Buell
Director - Human Capital, Aldo Group

In 2012, Aldo Group – a beloved homegrown brand - was named as having one of Canada’s Most Admired Corporate Cultures. Through a compelling presentation and various visual elements, Fiona Buell will share how storytelling has been a key cornerstone of the company’s recruitment branding success.

You can expect to walk away with answers to some of the core questions for your company’s employer branding strategy:

  • Why storytelling is important and the antithesis to “Big data”
  • What are the requirements for storytelling and what is the story you want to tell?
  • When to use stories and through which talent acquisition channels
  • Who tells the stories
  • How: the importance of authenticity

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10:30am - 10:45am

NETWORKING COFFEE BREAK

Perfect opportunity to meet industry colleagues, mingle and engage in experience sharing. Coffee and refreshments provided to fuel conversation.

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10:45am - 11:30am

WHY IS BIG DATA THE NEXT BIG THING IN HR? (F)
Jean-Paul Isson
Global Vice President, Predictive Analytics & BI, Monster Worldwide

Big Data is a big deal these days, but many Human Resources professionals are still wondering what it has to do with them. Jean-Paul Isson, Global VP of Business Intelligence and Predictive Analytics at Monster Worldwide, will demystify big data and its impact on your People strategy. The session will help you discover the ways you can integrate analytics into your employer branding plan to ensure that you:

  • Gain an upper hand on your competitors’ hiring e­fforts
  • Hire the right talent
  • Predict employee longevity, especially for A players
  • Optimize your workforce planning strategy

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11:30am - 12:15pm

DESPERATELY LOOKING FOR BALANCE: ATTRACTING AND RETAINING EMPLOYEES BY ENABLING WORK-LIFE BALANCE (F)
Dr. Ariane Ollier-Malaterre
Professor, UQAM

This session will unveil to you why achieving a work-life balance has become such an important matter in the 21st century, to analyse its impact on your organisation as a whole and more specifically on your people.
You will learn about industry best practices from an award-winning academic whose work has been published in the Wall Street Journal, Financial Times and Le Monde. This is your opportunity to think about your employees’ hours, time management and the necessary internal culture transformation that needs to happen for you to implement any groundbreaking changes.

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12:15pm - 1:15pm

NETWORKING LUNCH

Office e-mails and calls can wait! Seize this occasion to build valuable offline connections. Talk with other local industry leaders & share your passion of employee engagement.

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1:15pm - 2:15pm

KEYNOTE ADDRESS

Catherine Bédard
Vice-President HR, L’Oréal Canada

For over 50 years, L'Oréal Canada has been recruiting new graduates and offering them challenging career opportunities. Clearly the company’s reputation is attractive and many dream about being part of it. But what about the L’Oreality? It is important to keep our promises to retain talents. It is also crucial to have the managerial courage to develop them.

Come learn more about their personalized career development model and other retention tools. During the last employee survey, 95% of employees said that they were proud to work for L’Oréal Canada. What about your employees?

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2:15pm - 3:00pm

IS COMPANY CULTURE SHAPED FROM THE TOP? (E)

Moderated by Ricardo Poupada, Co-Founder of AskMen.com

Hicham Ratnani
Co-Founder / COO,
Frank & Oak
Vicken Kanadjian
Co-Founder,
Cesium Telecom
Dimitri Antonopoulos
Vice-President,
Groupe Antonopoulos

Some of our city’s most prominent Entrepreneurs are coming together to share their vision on company culture and employer branding.

Is a company‘s reputation aligned with the founders’ values and original vision or is it organically shaped as the business gains traction and grows? What are the challenges of shaping an employer brand in a highly competitive talent space? What do the leaders of Montreal’s fastest growing businesses expect from you, their HR executive and recruiter?

These and many other questions will be answered during this fast-moving and fully candid discussion of highly successful business owners.

Engage in a dialogue with the COO of Frank & Oak – a booming online retailer with 500% year-over-year growth, Managing Director of Cesium Telecom – one of Canada’s fastest growing companies and Vice-President of Group Antonopoulos - a home-grown hospitality giant!

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3:00pm - 3:15pm

NETWORKING COFFEE BREAK
Perfect opportunity to meet industry colleagues, mingle and engage in experience sharing. Coffee and refreshments provided to fuel conversation.

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3:15pm - 4:00pm

INWARD JOURNEY TO BECOMING AN EMPLOYER OF CHOICE (E)
Lonn Shulkin
Managing Director, BAM Strategy

Many think that Employer of Choice is an award reserved for large corporations with hefty budgets. Lonn Shulkin, Managing Director of Bam Strategy, will prove you wrong. His medium-sized Montreal-based digital marketing agency was named Employer of Choice in 2013 after an extensive internal re-branding process.
Get an inside scoop into the EoC application stages and learn how putting people at the core of your operation is always more benefi­cial than focusing on processes and tactics.

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4:00pm - 4:45pm

Using creativity to deliver the unexpected (E)
Bernard Petiot
Vice President - Casting & Development, Cirque du Soleil

Cirque du Soleil: Using creativity to deliver the unexpected

Bernard Petiot will present an overview of the company’s challenges and action plan with regards to building a talent pipeline as an artist centered and expert base provider. He will address his role as a manager and how he promotes collaboration and cooperation in a multicultural team whose members have different beliefs, knowledge, understanding and attitudes.

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4:45pm - 5:00pm

CLOSING REMARKS

5:00pm - 7:00pm

NETWORKING COCKTAIL

Finish off this insightful and information-packed day. Relax and unwind by exchanging conclusions and ideas with your peers.

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