Chris Bergeron
Vice President, Experience and Content

Cossette

Chris Bergeron understands the pressures of transformation. She’s transitioned from a male editor to a female advertising executive. She has been exploring the art of storytelling and engagement for over 15 years first as a journalist, an editor, a creative director, a strategist and now as vice-president of Content Experience at Canada’s leading agency, Cossette. She’s overseen national and international content and social campaigns for McDonald’s Canada, Tourisme Montreal, Destination Canada, Liberté and L’Oréal Paris. She is an outspoken advocate for trans rights and a woman who kicks ass every day.

Wayne Burke
Co-Founder & President / CEO

DNE Resources, Energy & Pricefolio.com

Wayne Burke is a Montreal-based entrepreneur, Co-Founder & President of DNE Resources, an award-winning energy-consulting firm focused on helping customers take charge of their energy.

In his mid-twenties, Wayne abandoned an ultra-successful sales career to take a chance on a start-up. Having slept on the floor of his first sales office during the peak of the economic recession he was well prepared for the rigors of entrepreneurship. With the support of his Co-Founder Steve Shoiry, Wayne was able to complete degrees in Political Science at Concordia and Law at McGill while building DNE and subsequent related entities. Armed with these tools and mounds of grit and determination in tow, Wayne and Steve’s company, DNE Resources, went on to establish offices across North America and Europe, service more than 350,000 clients, and win awards for its work with homeowners, schools, non-profits, and beyond. Along the way, Wayne and Steve have also Co-Founded Link Energy and Pricefolio.com, two up-and-coming players in the energy and online comparison-shopping for home services sectors respectively. In 2014, Wayne and his Steve were recipients of the EY Young Entrepreneur of the Year award for Quebec and DNE also won the Canada’s Greatest Workplace award in each of the three years it applied.

Aside from the dedication to social and environmental change inherent in his businesses, Wayne maintains a deep connection to various charitable causes which he supports regularly, from delivering food-baskets to lower-income Montreal communities to young entrepreneurship competitions for students across Canada. A firm believer in using business for the good of the world, Wayne has built a culture across his organizations that is positive, progressive, and just downright inspiring.

Valérie Martin
Vice-President of Global Communications & Culture

ALDO Group

Valérie Martin is the Vice-President of Communications and Culture at the ALDO Group. She joined the ALDO Group over 22 years ago working in stores in her hometown of Quebec City. She made the move to the Head Office in 2001 when she came to Montreal for university. In these last two decades, she has become an expert in communications, strategy creation, company’s culture and Corporate Social Responsibility.

Valérie received her BA from Université du Québec à Montréal in Fashion Marketing in 2003. As a natural storyteller, that same year she decided to specialize in communications, earning a certificate in both Public Relations from Université de Montréal and Journalism from Université du Québec à Montréal.

In her current role, Valérie is responsible for leading Global Communications, Corporate PR/Public Affairs, Sustainability, Community Engagement, Learning & Development, Events & Recognition, and Corporate Branding. A strong guardian of the ALDO Group’s company culture, Valérie has been a key player in creating and nurturing a unique experience and environment that resonates with associates today. Her accomplishments include introducing innovative perks such as an on-site community garden to a cutting-edge wellness program. She also built a global volunteering program, offering associates time-off to volunteer every year for a cause they are passionate about. This initiative increased the ALDO Group’s volunteering participation by 58% in only one year.

Cyril Chaib
President and Founder

Agence Dialekta Inc.

• Senior digital marketing expert, specializing in marketing innovation
• Over 20 years of experience
• Bachelor’s degree in Business administration (Marketing Major with honors)

Cyril started as an online media measurement specialist at Cossette Communications Inc. Working closely with the Internet Advertising Bureau (IAB, previously BPIQ), he helped define the way agencies measure the efficiency of their digital campaigns using the latest innovations in market research, site analytics and ad-serving. Shortly after, he took on the role of online media planner and helped develop winning media strategies for some of Canada’s top brands. Today, as President of Dialekta, Cyril is redefining the way our industry works, by encouraging Canadian advertising agencies to work more closely together and to share best practices and the highest standards in terms of transparency and customer service.