Strategy, Innovation & Storytelling at the
Core of your Recruitment Success

This full-day invitation-only event brings together experts from Quebec’s most sought after organizations. Strategy-driven presentations and tactical workshops will showcase best practices in attracting and retaining top talent vis-à-vis your company culture and employer brand.

This event will be practical, informative and interactive. It will include applicable case studies, real life accounts and instructive examples in line with current trends in our bilingual workplace. The line-up of speakers will consist of local industry pioneers actively modernizing internal employee experience within their communities. These leaders build on proven methodology infusing innovation as they move forward.

The conference has two consecutively-run streams of sessions. Attendees may freely swap between both streams to create their own ideal program agenda (with a maximum capacity of 60 delegates in each session). Breakfast, lunch and refreshments will be served throughout the day to provide you with on-site networking opportunities.

Gain inspiration and valuable insight from industry colleagues to help revolutionize your People Strategy and Employer Brand.


  • Aligning employer brand with your overall corporate branding campaigns
  • Showcasing your internal brand via corporate storytelling
  • Step-by-step guide to becoming Canada’s employer of choice
  • Generation Y: love them or lose them
  • Fit First: in talent acquisition your culture seals the deal
  • Develop a talent community – create a sustainable pipeline
  • Points of you™: the coaching “workshop in a box”
  • Big data and analytics for your people strategy and planning
  • Investing in your employees’ health to build your company’s reputation
  • Is company culture and reputation shaped from the top or does it evolve organically?
  • Importance of work-life balance and what it means to you as employer
  • Revolutionary recruitment tactics and why your interviews should resemble dating


"One of things you find in companies is that once a culture is formed it takes nuclear weaponry to change it." — Jeff Bezos, Amazon

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